Leads and sales

Lead scoring

Ranking leads by how likely they are to buy, using budget fit, timeline, engagement and source, so reps call the best leads first.

Lead scoring assigns a priority to each lead. Simple systems use a few rules: budget matches available inventory, buying within three months, responded to calls, visited the site. More advanced systems use past conversion data.

Keep the logic visible. Reps trust a score they understand, such as 'budget fit + timeline < 3 months + visit scheduled'. They ignore a black-box number.

Related terms

All terms A–Z

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