Conversion rate

Conversion rate measures how many leads move from one stage to the next. In real-estate sales the useful ratios are lead to qualified, qualified to site visit, site visit to booking, and booking to registered agreement.

Example: 1,000 Meta leads give 220 qualified conversations, 90 site visits and 9 bookings. Lead-to-booking is 0.9%. Visit-to-booking is 10%. These numbers are illustrative. Measure your own by source and project.

A single lead-to-booking figure hides where you lose buyers. Stage-wise conversion shows whether the problem is follow-up, the visit or closing.