Leads and sales
Follow-up
A planned next contact with a lead: a call, WhatsApp message or visit. Most real-estate sales need several follow-ups before a booking.
Also called: callback, next action
A follow-up is the next scheduled touch with a lead. Home buying is a long decision, so a lead that does not book on the first call needs regular, useful contact over weeks.
Every open lead should have a next follow-up date. Leads without one are forgotten. Managers should review overdue follow-ups every day.
TipMake every follow-up carry something new: a construction update, a floor plan, a payment plan option or a visit slot. Calls that only ask whether the buyer has decided wear out the relationship.
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