Learn

Guides for developers and their sales teams.

Short, practical playbooks on selling, marketing and collecting for Indian projects.

Featured guideSales8 min read

How to respond to Facebook and Instagram leads within 5 minutes: a playbook for builders

A playbook for Indian developers to call Facebook and Instagram leads within minutes.

Read the guide

Start here

Three guides, in order: from the first call to the first payment.

All guides

14 guides · pick a topic

Sales

How to respond to Facebook and Instagram leads within 5 minutes: a playbook for builders

A playbook for Indian developers to call Facebook and Instagram leads within minutes.

8 min read

Marketing

Lead sources for Indian developers: Meta ads vs portals vs walk-ins vs channel partners, and how to track cost per booking

Compare Meta ads, property portals, walk-ins and channel partners for Indian real-estate projects, and learn to measure cost per booking by source.

6 min read

Sales

Site visit conversion: a checklist from enquiry to token

A step-by-step checklist for Indian real-estate sales teams to turn enquiries into site visits and site visits into tokens and bookings, with…

6 min read

Collections

Construction-linked payment plans explained, with a worked ₹ example, and how to send demand letters on time

How construction-linked payment plans work for Indian flats, a full ₹80 lakh worked schedule with GST and TDS, and a process to raise demand…

6 min read

RERA & legal

RERA compliance checklist for developers: registration, 70% account, quarterly updates and advertising rules

A section-by-section RERA Act checklist for developers.

7 min read

RERA & legal

GST on under-construction flats: 1% and 5% rates explained, and what buyers ask

GST on under-construction flats in India.

6 min read

Collections

TDS under Section 194-IA on property purchases: what builders must tell buyers

Section 194-IA TDS for developers.

6 min read

RERA & legal

Stamp duty and registration charges: how they differ by state, and how to show them in a cost sheet

How stamp duty and registration fees work for new flats, with Maharashtra, Delhi and Karnataka examples, guidance values and a clear cost sheet format.

6 min read

Operations

Stacking plans: how to manage unit inventory, holds and bookings without double-selling

How developers can use a live stacking plan to manage unit status, time-limited holds, channel partner access and launch-day bookings without…

6 min read

Sales

Discount approval policies for builders: how to stop margin leakage without slowing sales

Build a discount approval matrix for real-estate sales.

6 min read

Collections

Collections and receivables ageing for builders: a monthly routine

A monthly collections routine for developers.

6 min read

Operations

Excel and WhatsApp vs a real-estate CRM: when should a builder switch?

When Excel sheets and WhatsApp groups stop working for a developer's sales team, what a real-estate CRM should cover, and a 30-day plan to switch.

6 min read

Using AI in real-estate sales responsibly: replies, summaries and voice notes under the DPDP Act

What AI should and should not do in a developer's sales team.

6 min read

Sales

Hiring and running a pre-sales team for a new real-estate launch

How to size, hire, train and run a pre-sales calling team for a residential launch in India.

6 min read

Browse by topic: Sales · Marketing · Collections · RERA & legal · Operations · AI

Glossary

80 real-estate terms, explained plainly.

All terms A–Z

Calculators

Free, private, in your browser.

EMI Stamp duty GST on flat TDS 194-IA Carpet area Payment plan

All calculators

Put your next launch on LeadOne AI.

Write to us for a demo on your own project's units and price list.

hello@leadoneai.com

Your reps can download the app today.

Android: coming soon to Google Play