Leads and sales
Cost per booking
Total acquisition cost for a channel (ads, portal fees, brokerage) divided by bookings from it. The metric that shows which channels really pay off.
Also called: customer acquisition cost, CAC, cost per sale
Cost per booking adds up everything spent to win bookings from a channel and divides by the bookings. For ads and portals, that is media or package cost. For channel partners, it is mainly brokerage.
| Channel | Spend (₹) | Bookings | Cost per booking (₹) |
|---|---|---|---|
| Meta ads | 6,00,000 | 8 | 75,000 |
| Portal package | 4,50,000 | 4 | 1,12,500 |
| Channel partners (brokerage) | 14,00,000 | 10 | 1,40,000 |
This only works if every booking carries a reliable lead source. LeadOne AI's reports tie each booking back to its lead source.
Related terms
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