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In a construction-linked project, most of the price arrives after booking. A tower with 200 units at ₹80 lakh each carries about ₹160 crore of agreement value, and most of it is collected in instalments over two to four years. How well you collect decides how much construction finance you need and what it costs.
This article sets out a monthly routine for collections, built around a receivables ageing report. It is meant for CRM heads, finance controllers and promoters who want fewer surprises.
01What an ageing report shows
An ageing report groups unpaid demands by how long they are overdue. Older dues are harder to collect and more likely to end in disputes or cancellations.
| Bucket | Units | Amount overdue (₹) | Share of overdue |
|---|---|---|---|
| 1 to 30 days | 26 | 1,42,00,000 | 49% |
| 31 to 60 days | 11 | 62,00,000 | 21% |
| 61 to 90 days | 5 | 33,00,000 | 11% |
| Over 90 days | 6 | 54,00,000 | 19% |
| Total overdue | 48 | 2,91,00,000 | 100% |
Run it per project and per tower. A single company-wide number hides the tower where a slab demand went out late or the project where a dispute is brewing.
02Know why each account is overdue
Overdue amounts are not all the same. Tag every overdue account with a reason, because each needs a different action.
| Reason | Typical action | Owner |
|---|---|---|
| Bank disbursal pending | Send stage certificate and demand to the bank; follow up with the disbursement desk | CRM executive |
| Buyer cash shortfall | Agree a dated plan; apply interest as per agreement or seek approval to waive | Collections lead |
| TDS not matched | Request 26QB acknowledgement or correction | CRM executive |
| Dispute about quality, delay or charges | Escalate to project and sales heads; respond in writing | CRM head |
| Buyer unreachable | Try all contacts, including POA holder and co-applicant; registered letter if needed | Collections lead |
| NRI buyer, remittance delay | Confirm remittance date and account; share SWIFT details | CRM executive |
03The monthly routine
Week 1: close the books on last month
- Match every receipt to a demand. Record TDS separately and mark it verified only once it appears in Form 26AS or Form 16B is received.
- Export receipts to Tally and reconcile with the bank statement for each project account, including the RERA separate account.
- Run the ageing report as of the last day of the month.
- Tag reasons on every account over 30 days.
Week 2: work the 1 to 60 day buckets
- Call every account in the 31 to 60 bucket. Most are recoverable with a reminder and a clear due date.
- Send bank follow-ups for all financed units with disbursal pending.
- Send interest computations to buyers who are overdue, as the agreement provides.
Week 3: escalation meeting for 61+ days
- CRM head, finance controller and sales head review every account over 60 days.
- Each account gets a named owner, a next action and a date.
- Decide on interest waivers through the same approval process as discounts.
- For accounts over 90 days with no progress, review the cancellation clause in the agreement and take legal advice before issuing notices.
Week 4: plan next month's demands
- Get the construction schedule for the next 30 to 45 days from the project team.
- List the towers and units that will receive demands, with expected amounts.
- Share the forecast with finance for cash planning.
- Check that demand letters, bank details and GST settings are correct before the stage is reached.
04Metrics that matter
| Metric | Formula | Why it matters |
|---|---|---|
| Collection efficiency | Amount collected in the month ÷ amount that fell due in the month | Shows whether you keep up with demands |
| Overdue over 90 days | Amount over 90 days ÷ total receivable | Shows risk of disputes and cancellations |
| Demand lag | Days from stage completion to demand letter | Shows internal delay before the buyer is even asked |
| Disbursal lag | Days from demand to bank payment, for financed units | Shows where to push lenders |
Demand lag is the one most developers do not measure and can fix entirely by themselves. Every day between a slab being cast and the demand going out is a day of collections lost.
05Interest and cancellation, carefully
Section 19(6) and (7) of the RERA Act require allottees to make payments on time and make them liable for interest on delay. Section 2(za) requires the interest rate charged to buyers to equal the rate the promoter pays when it defaults. Apply interest as the agreement provides and record any waiver.
06Make collections visible to sales
Sales teams often do not know which of their buyers are overdue. When a buyer asks for a favour, such as a transfer or a change in unit, the sales manager should see the payment status. Shared visibility also helps sales understand that a booking with a weak payment profile is not a good booking.
LeadOne AI keeps demand letters, receipts, the buyer ledger and ageing in the same system as leads and bookings, with an export for Tally, so sales and finance look at the same numbers.
07How to communicate at each stage
| Stage | Channel | Tone and content |
|---|---|---|
| Demand raised | Email and WhatsApp, copy to lender | Clear stage, amount, due date and account details |
| 3 days before due | WhatsApp or SMS | Friendly reminder with the amount and a payment link or account |
| 7 days overdue | Phone call | Ask about the reason; offer help with the bank or documents |
| 30 days overdue | Email and letter | Formal notice of amount overdue and interest as per agreement |
| 60 days and more | Meeting or call by a senior person | Agree a dated plan; explain the agreement terms plainly |
Keep every reminder and call outcome on the buyer's record. If an account ever reaches a dispute, a dated history of reasonable follow-up matters.
08What to share with the promoter each month
- Total due in the month, collected in the month and collection efficiency, by project
- Ageing summary with the change from last month
- Top ten overdue accounts with reasons and next steps
- Demand lag for stages completed in the month
- Forecast of demands for the next month from the construction schedule